Mobile Web Creator Process: Step 2
Content is King
Create a Call to Action
Decide the action you want your website visitors to take. Are you an offline business looking to send customers to a retail location? Then make sure your phone number is large and easy to read, use a click-to-call button for customers visiting from a mobile device and add a map so customers can find you.
Do you want customers to buy products or schedule an appointment on your website? Then place a large obvious button guiding visitors through your purchase flow. Your goal is to make it as easy as possible for your customers to do business with you.
Use Relevant Content
Once you have a call to action (CTA) defined, use this to guide your website content. If you’re an offline business, make sure to include content that answers your customers most common questions, like pricing, locations, business hours and how to contact you. If you’re selling online you need to give your visitors enough confidence to make a purchase- so try including extra photos and fully describe your products.